Brian Critchfield is the Chief Navel Gazer at Navel Marketing, a word-of-mouth marketing firm in Boise, Idaho, and author of the upcoming book, "Marketing From the Navel: How to Become a Company Worth Talking About." He is an expert on word of mouth marketing, marketing strategy, and online marketing. His accomplishments include creating new companies and divisions, developing go-to-market strategies for major technology firms, and helping international companies launch into US markets. He holds a Bachelors of Business Administration in Marketing and a Global Masters of Business Administration from Thunderbird School of Global Management. Visit his website at http://www.navelmarketing.com.
